Innovators – Brave people, pulling the change. Innovators are very important communication.
Early Adopters – Respectable people, opinion leaders, try out new ideas, but in a careful way.
Early Majority – Thoughtful people, careful but accepting change more quickly than average.
Late Majority – Sceptic people, will use new ideas or products only when the majority is using it.
Laggards – Traditional people, caring for the “old ways”, are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
3. G3CT’s Founder and CEO Dr. Vitaly Khusidman presented G3C technology to the industry experts.
Dr. Khusidman explained G3C technology's capability not only to recover carbon black from tires but also to upgrade it to the products with higher market values. The presentation caught many by surprise because it was commonly accepted knowledge that the existing technology (i.e. traditional tire pyrolysis) can only recover carbon black that was originally built in tires. G3C technology is capable of upgrading the rCB to products with higher market value. It also opens a new carbon black markets not attainable for existing pyrolysis technology.